Founding: Prada was founded in 1913 by Mario Prada and his brother Martino as a leather goods shop in Milan, Italy.

1. Evolution: Originally known for its high-quality leather goods, Prada has evolved into a global luxury brand offering ready-to-wear clothing, accessories, footwear, and fragrances.

Global Reach: Prada has a significant international presence with boutiques and retail locations in major cities around the world. The brand's accessibility and recognition contribute to its global market influence

innovative Materials: Prada has a history of utilizing innovative materials in its designs. Notably, the introduction of black nylon in the 1980s marked a departure from traditional luxury materials, providing a contemporary and functional edge to the brand's accessories.

1. Craftsmanship: Prada places a strong emphasis on meticulous craftsmanship. The brand's products, whether leather goods, clothing, or accessories, are crafted with precision and attention to detail, showcasing a commitment to the highest standards of quality.

Prada, an iconic name in the world of fashion, has long been synonymous with luxury, innovation, and avant-garde design

Economic conditions, geopolitical factors, and global events can impact the luxury goods market. Prada's future success will be influenced by its ability to navigate and respond effectively to external factors